Do you own a repair shop? Have you considered marketing so new customers can step in for auto repair services? If you are new to the business, chances are you already have a lot of unfinished tasks that marketing may be moved to the last position of the list.
While it is important to prioritize other important factors of establishing auto repair services, your business cannot thrive until you invest in marketing. If done right, it can help grab the attention of the potential business prospects and influence the current customers to become loyal clients.
It is a fact that there are numerous ways of marketing that add a competitive edge to the business. The good news is, you can do it without robbing a bank for it. With a little planning and choosing the right marketing strategy, you can ensure you’re driving in more customers to your auto repair shop.
In this post, we are going to discuss the seven important marketing strategies to grab the attention of the audience to your auto repair shop.
Strategy 1: List your Business next-door
An effective marketing idea is to sign up for Nextdoor. Nextdoor functions as a hub connecting locals with the neighboring and local businesses in their community. It is a network limited to verified residents living in proximity to one another. For example, if you are providing services as an Auto care glass Orlando, you can sign up on Nextdoor to build authenticity and trust for your business in that community.
At the platform, the community can recommend and review your auto repair shop, which in return can promote your business. Not just that, being a verified business owner, you can also list local promotions and deals to attract more customers for auto repair at your shop.
Strategy 2: Create a website
Living in the digital age, if you don’t have a functional website, chances are you are missing out on opportunities to reach out to potential business prospects. Your website is the digital face of your auto repair shop, which can make an impression on the potential audience. When creating a website, it should be:
- Easy to navigate
Strategy 3: Employ Email Marketing Campaigns
If your customer is providing you with an email, make sure you send in relevant information regarding your services and a pointed marketing campaign. The last thing you want to do is spam their inbox with continuous emails, which can set off the clients. On the other hand, make sure that you are sending your clients with mails that not only give them the information they need to know about you but also remind them about your services and promote with new deals or promotions.
Strategy 4: Start Blogging
A well-written blog can help you with your website’s SEO and search engine rankings. Not just that, it also allows you to connect with the customers and establish your authority as an industry expert.
Make sure that you post twice every week with content mixed up with relevant keywords. Not just that, it should be informative and helpful even for laymen.
By providing direct value to the visitors, you can create a readership that keeps coming back for more. Always remember, expert content can build trust among the audience for your services.
Strategy 5: Social Media Marketing
Social media is a powerful platform that can attract the target audience while creating transparency between the customers and the service providers. It gives you the advantage of showcasing your services to the audience while giving it a personalized touch.
There are various social media channels that a business can use to engage and inform the audience about its services. With each having its own strengths and weaknesses, it can really benefit your auto repair business in finding the right customers.
Strategy 6: Host Events
Do you want your auto repair shop to become a part of the neighborhood? A key strategy to do that is to become a contributing member of the community. Meaning, if you have a valuable skill and expertise that others may not have, they would like to know more about it. Hosting events can give you an outlet to showcase those talents and establishing trust.
Strategy 7: Coupon Advertising
Coupons are a low-price, high exposure auto repair shop marketing strategy which creates a sense of emergency among the people and engages both prospective and regular customers. You can either post them on your social media page, your website, or even in the daily newspapers to attract customers.
No matter the medium you use to get the word out, make sure to let your customers and target audience to know about the deals they can get. Even if it is a few dollars off, if they know they are saving anything, they are likely to engage.
Being an auto repair shop, you are likely to reserve on your marketing budget. Despite this fact, it is possible to reach out to the business prospects by choosing the marketing strategies that provide higher ROI for little or no cost. Make sure that you engage the right audience to establish your auto repair business as a lasting member of the community.
Author Bio: James Polson is an expert design working at Impact Auto Glass and is known for his designing skills and technical expertise at the firm. He is also a writer and shares his views with his readers about technical aspects of automotive industry. Besides this he loves to collect cars.