About 65% of marketers say generating traffic and quality leads are their top marketing challenges. If you’re struggling to generate organic website traffic, you need to update your digital marketing strategy. Without an online presence, your competitors will continue to take the lead.

Here are a few ways to increase website traffic for your company’s website. With these tips, you can generate traffic and leads.

Instead of struggling, you can set your business up for lasting growth. Read on to learn more!

Understand Your Audience

Before using the rest of these tips to drive traffic to your website, gather research. Research will ensure you don’t make any assumptions moving forward. Otherwise, you could waste valuable time and energy.

First, consider who your customers are and what they care about. Determine what pain points they experience and what questions they ask while online.

If you’re targeting a large audience, create buyer personas based on demographic and psychographic research. 

Then, gather keyword research for each audience group. Use tools like SEMRush or Answer the Public to get started. Focus on longer keywords phrased as questions.

You can learn more about keyword search traffic here.

Gathering this research can help you determine the user’s search intent. Then, you can use search engine optimization (SEO) to appear for relevant searches online. SEO can help boost your organic rankings.

Ranking at the top of search pages will ensure consumers find your website first. 

Update Your Website

It’s not enough to learn how to generate website traffic. Once you drive traffic to your website, you need to keep visitors there. Otherwise, your bounce rate will rise as they rush to leave.

A high bounce rate will hurt your SEO rankings, impacting your ability to generate traffic in the future.

Instead, make sure your site is fast, mobile-optimized, and user-friendly. 

Create Compelling Content

Use content marketing and SEO to attract new visitors to your website.

Using your keyword research, create content based on the questions your customers are asking. Then, optimize your content for SEO. 

Generate Backlinks

Generating backlinks can also help you attract new website visitors. These links appear on other websites before directing readers to your content.

You can generate backlinks from websites with a high domain authority by guest blogging.

Share Your Posts

Make sure people can find your content online. Consider ending out an email newsletter or sharing your posts on social media.

As you generate more traffic, Google might take notice. It could boost your organic rankings, helping you generate future traffic. 

Rank Up: Generate Quality Website Traffic for Your Business Today

Ready to generate quality website traffic to your company’s site? Give these simple tips a try. With these tips, you can drive traffic to your website and begin generating more leads.

As your ROI improves, you can set your business up for lasting growth.

Searching for more tips? You’re in the right place.

Check out our latest guides today for more.