Campaign for Your Business

About 68% of all activity online begins on a search engine. In fact, over 53% of all website traffic comes from an organic search, too. With search engine optimization (SEO), you can appear as consumers search for your offerings.

Not sure about launching an SEO campaign? Here are a few tips that can help.

With these tips, you can experience the benefits of SEO firsthand. Read on to learn more. 

Find Keywords

First, it’s important to understand the connection between SEO and keywords.

Google will consider the user’s search intent as they complete a search. As you gather your keyword research, consider what your customers are expecting to find.

Start by creating a list of three topics you want to cover on your blog. Then, choose three subtopics under each main topic.

Gather a list of keywords for each topic using tools like SEMRush, Google Trends, or Answer the Public. Prioritize long-tail keywords to better understand the user’s search intent. These keywords are phrases that contain four or more words.

Look for keywords that are phrased as questions to rank for more voice searches, too. 

Create Quality Content

If you want to experience the benefits of SEO, you need to create content your customers want to read. Make sure to add EAT to your posts, too. EAT stands for expertise, authority, and trustworthiness.

EAT can help boost your brand’s credibility and authority, encouraging brand trust to grow.

You can create different forms of content, including articles, eBooks, polls, quizzes, and videos. Google loves video content and displays videos as featured snippets. Featured snippets appear at the top of search engine result pages. 

Make sure to create each blog post with a target keyword in mind. Don’t add the keyword to a post after you’re done writing. Otherwise, the keyword might sound awkward within the content. 

Understand Optimization

When writing your blog posts, make sure your target keyword appears in the:

  • Page title
  • URL
  • An H1 header
  • Image file name
  • Image alt text
  • Opening and closing paragraphs
  • SEO title
  • SEO description

Your title and description will appear on Google result pages. Make sure they’re engaging and appeal to the user’s search intent. 

Generate Backlinks

Backlinks are links that appear on other websites before directing readers to your web content. Generating backlinks can help improve your rankings.

You can start generating backlinks by guest blogging on other websites.

Track Results

Once you start using these tips, make sure to track your website analytics. Determine which blog posts and topics help you generate the most traffic.

Then, use your analytics to make informed decisions about your SEO campaign in the future. 

Consider the Trends

Make sure to track the latest SEO trends, too. For example, featured snippets, voice searches, and Google’s Core Web Vitals can impact your rankings.

You can work with an agency to keep track of these trends. You can click here to learn more.

Set for Success: Start Launching an SEO Campaign Today

Don’t miss an opportunity to boost your rankings. Instead, start launching an SEO campaign for your business. With SEO, you can reach more customers than ever before. 

Remember, working with an SEO agency can help you experience the benefits of SEO in no time.

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