Research shows that 7 out of 10 adults use at least one kind of social media platform in the United States. And currently, there are about 2 billion active social media users!

As businesses and brands see the vast amount of people that use social media, it’s no wonder that they use it as a marketing tool! That’s why many companies worldwide launch a social media campaign to reach their marketing objectives.

If you and your business are trying to launch one, read the following tips to help you get started!

Identify the Goal of the Social Media Campaign

Before placing your social media campaign into action, you need to nail down a few details to help you understand the end goal. Are you trying to advertise an upcoming event or a new product? Or are you partnering up with another business?

Whatever the base of your social media campaign is, you need to understand what the final objective is and use that to build your social media marketing strategy. Think about factors such as what action you want your audience to take when they see your content, whether you want to inform or entertain, and how effective you want it to be. 

Choose Your Marketing Method for Each Platform

Each social media platform has its tools and algorithm, and before deciding on which channel to use, you need to study how each one works first in order to build a good social media marketing plan. For example, if you want to create brief videos to include in your marketing strategy, a platform like TikTok or Facebook might be best to use. If you’re going to focus on high-quality images, then Instagram is your best bet. 

Create a Content Calendar

Once you’ve solidified your campaign’s objective and what platforms you’ll use, you’ll have to create a content calendar as part of your social media marketing strategy. Plan what content you’ll post and when you’ll post it to keep yourself consistent and on track. 

Are your users mostly active during the day or on the weekends? What content stirs up the most interest and engagement? The answers to these questions will orient you in creating an effective content calendar. 

Monitor Your Work and Follow Up

You don’t just post and hope for the best. If you want to launch a successful social media campaign, you have to be present on all social media channels. This means creating alerts whenever someone comments on your posts, posting regular updates on events such as giveaways or contests, or posting recaps about a recent event you held. 

Analyze the Results 

You planned, took action, and now you need to analyze your results. What posts were most successful? What drew more attention and interaction from the audience and how can you use that to come up with new social media campaign ideas?

Go over the analytics of your campaign to see what worked out and what flunked. Your social media strategy results will help you make the proper adjustments for the next campaign you launch. You can read more info in this post. 

Ready to Launch Your First Social Media Campaign?

It’s time to get started on your first social media campaign! Following these suggestions will give you a great baseline for your upcoming event. Don’t believe us? Try them out and see for yourself!

Want to keep reading more helpful tips for marketing campaigns? Check out our other posts!