SEO is essential for businesses of all sizes in today’s digital world. In fact, a recent study showed that organic traffic from search engines accounts for more than 53% of all website visits globally. That’s why as a small business owner, you need to get your SEO strategy right.

One key to a successful SEO strategy is tracking the right key performance indicators(KPIs ). This allows you to see what’s working and what needs improvement. 

In this blog post, we’ll outline six important SEO KPIs that you should track at all times. By tracking these SEO metrics, you’ll be able to fine-tune your SEO strategy and ensure that your website is getting the traffic and engagement it deserves.

Rankings

Rankings are one of the most important SEO KPIs because they show how well your website is doing on search engine results pages (SERPs). A high ranking means that your website is visible to more people, which can lead to increased traffic and conversions. 

Rankings are also a valuable source of data that can help you understand what keywords and topics are most important to your audience. To improve your rankings, you need to focus on creating high-quality content that is relevant to your target keywords. 

You should also make sure that your website is well-optimized for search engines and that it has a strong link profile. Stay on top of SEO marketing trends as well.

Traffic

Traffic refers to the number of visitors that come to your website. It’s one of the most important SEO KPIs to track because it directly reflects the success of your SEO marketing efforts. After all, if no one is visiting your website, then all your SEO efforts are for nothing. 

If you’re looking to boost your traffic, there are a few things you can do. First, take a close look at your website and make sure it’s optimized for SEO. Secondly, create high-quality content that will appeal to your target audience. 

You also need to make sure you’re actively promoting your content through social media and other channels.

Social Shares and Links

Social shares and links are important for SEO success. They help search engines understand what people are saying about your brand online, and they can also lead to more traffic to your website. 

To track social shares and links, you can use a tool like Google Analytics. Pay attention to the number of social shares and links you’re getting from each platform, too. For example, if you’re getting a lot of social shares but no links, that could mean people are finding your content through social media but not clicking through to your website. 

If you’re getting a lot of links but no social shares, that could mean people are linking to your website because they find it useful, but they’re not sharing it with their followers. Either way, it’s important to track both social shares and links to get a complete picture of your SEO success.

Mobile-Friendliness

In today’s world, more and more people are using their mobile devices to access the internet. As a result, it’s essential to make sure that your website is optimized for mobile devices. 

There are a few ways to do this, such as using responsive design or creating a separate mobile version of your site. Whichever approach you choose, it’s important to test your site on multiple devices to make sure that it loads quickly and properly. 

Additionally, you should also use Google’s Mobile-Friendly Test tool to check for any potential issues. By tracking this KPI, you can ensure that your website is accessible to everyone who wants to visit it.

User Experience

User experience (UX) is the way a person feels when they interact with your website. It’s important to track because it can have a direct impact on your website’s traffic and conversion rates. If users have a positive experience on your website, they’re more likely to come back and convert.

So how can you track user experience?  There are a few different ways. 

First, you can use Google Analytics to track things like bounce rate and time on site. You can also use heat mapping tools to see where users are clicking and how they’re interacting with your website. Finally, it’s always a good idea to ask your users directly for feedback.

To improve user experience, start by taking a close look at your website. Is it easy to use and navigate? Is the content relevant and engaging? 

If not, make some changes to see if you can improve the experience. You can also try using A/B testing to test different design elements and see what works best for your users. 

Give users a choice, such as whether or not to accept cookies, an option better explained on https://setapp.com/how-to/enable-cookies-on-mac.

Conversions

Conversions are the number of people who take the desired action on your website. This could be anything from signing up for a newsletter to making a purchase. Conversions are important because they show you whether or not your website is achieving its goals.

To track conversions, you need to set up conversion tracking in Google Analytics. Once you’ve done that, you can start to see which pages and keywords are driving conversions. 

If you’re looking to improve your conversion rate, start by making sure your website is well-optimized for conversions. This means writing effective call-to-actions (CTAs) and making it easy for users to take the desired action. 

Track the Right SEO KPIs to Boost Your Digital Marketing Campaign

SEO campaigns require a keen focus on metrics and KPIs in order to be successful. By monitoring the right SEO KPIs, you’ll be able to fine-tune your SEO strategy and ensure that your website is getting the traffic and engagement it deserves.

Did you enjoy reading this article? Keep visiting our blog for even more exciting content.